Loyalty programs are marketing strategies designed to foster attitudinal (i.e., identification and satisfaction) and behavioral loyalty among gamblers by offering rewards.
Casino loyalty programs typically use a tier-based structure to segment members who spend more money into higher tiers, where they receive better rewards. This may encourage increased expenditure by patrons, especially among players living with a gambling disorder.
Reward Points
In casino loyalty programs, players accumulate reward points that can be redeemed for a number of rewards. These include cashback, deposit bonuses, free spins, and VIP customer service.
Generally, these perks are available only to members of the casino loyalty program. However, some casinos allow non-members to participate in these perks as well.
The most effective casino loyalty programs are those that entice regular gamers to deposit and wager on a regular basis. These incentive schemes may require active participation, while others are automated.
Casinos also use real-time behavior tracking systems that identify players who are becoming disengaged and dispense incentives to get them back in the game. These could include free play, a waived resort fee or better food and drinks.
Free Spins
Free spins are an important part of casino loyalty programs. They attract new customers and keep existing players engaged. They also offer an opportunity for new players to try out a casino without making a deposit.
Most online casinos offer real money free spins as a reward to their players. These free spins can be redeemed on any slot game and can be a good way to win real money.
The value of these free spins is generally between $0.10 and $0.25. However, some casinos offer Super Spins and Mega Spins that are worth more than the average free spin.
When choosing an online casino, look for free spins offers that are game-specific and have low wagering requirements. They should also have a time limit attached to them.
Deposit Bonuses
Casino loyalty programs reward players for continuing to place wagers on the online casino platform. Typically, these programs target high rollers who make significant deposits and often offer special perks.
Players may choose to join a casino loyalty program based on their gaming preferences and preferred types of rewards. These include cashback, free casino spins, or other unique perks. Ultimately, these incentives foster brand loyalty and long-term relationships with casinos.
Comps
Comps are a great way for casinos to reward their loyal players. They’re offered in a variety of forms, including free slots play, drinks, meals, and hotel stays.
In business, it refers to a comparison of financial metrics and other factors that assess a company’s performance or valuation. It’s also used in real estate, where it’s a valuation tool that helps set the asking price for a property.
In casino loyalty programs, they’re usually earned based on a player’s average daily theoretical loss (ADT), which is a calculation of the amount of money that a casino expects a player to lose while playing. The length of time a player plays and which games they play are also important factors.
Rewards
Rewards are the perks that casino loyalty programs award players based on their participation at the casino. These include free spins, deposit bonuses, and VIP customer service.
Some casinos even offer cashback. These offers are a great way to make the most of your loyalty points, especially for seasoned gamblers who often bet large amounts.
However, this may also increase disordered gambling. As a result, casino loyalty programs should not be designed to reward non-problem gamblers who are already behaviorally conditioned to gambling (Brashear-Alejandro, Kang, & Groza, 2016).
High tier status has been shown to be positively associated with the identification and satisfaction of members. However, this is likely to be a small effect.